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COOKIE POLICY

1. Introduction

The Wind Consulting S.A. de C.V. website (“Wind Consulting”, “we”, “us” or “our website”) uses cookies and similar technologies in order to improve the user experience, analyze the use of the site and offer personalized content and advertising. 

The purpose of this Cookie Policy is to explain what cookies are, what types we use, what we use them for and how you can manage or delete them according to your preferences. 

By continuing to browse our website, you agree to the use of cookies in accordance with this policy. If you do not agree, you can set your browser to disable them (see section 7. How to manage cookies). 

 

2. What are Cookies?

Cookies are small text files that websites store on the user’s browser or device (computer, mobile phone or tablet) when they access a website. Its main purpose is to remember information about the user’s navigation, allowing the website to function properly and providing a more personalized experience. 

Some cookies are essential for the operation of the site, while others are used to analyze user behavior, personalize content, or display advertisements based on their interests. 

What are Cookies used for? 

Cookies have different uses, including: 

  • Make it easier to navigate: They allow you to remember settings such as language, login credentials, or items in a shopping cart. 
  • Improve user experience: They store preferences so that the user does not have to configure them every time they visit the site. 
  • Web traffic analysis: They help understand how users interact with the page, which sections they visit the most, and how long they stay on them. 
  • Advertising and personalization: Some cookies are used to display relevant advertisements based on the user’s interests. 
3. Types of Cookies We Use

On our website, we use different types of cookies to improve the user experience, analyse traffic and personalise content and advertisements. Below, we explain the types of cookies we use and their function within our website. 

3.1. Necessary Cookies (Technical or Essential) 

These cookies are essential for the proper functioning of the website. They enable essential functions such as: 

  • Safe browsing within the various sections of the site. 
  • Login and authentication of users in restricted areas. 
  • Session management for registered users. 
  • Website security and fraud prevention. 

Without these cookies, the website would not be able to operate properly. 

Examples: 

  • Cookies that remember your logged in so you don’t have to re-enter your username and password on each page. 
  • Cookies that verify your identity when you take a sensitive action, such as a purchase or form submission. 

3.2. Performance and Analytics Cookies 

These types of cookies help us understand how users interact with our website, collecting information anonymously to improve performance and the browsing experience. 

They allow us to know data such as: 

  • Most visited pages and dwell time. 
  • Source of traffic (e.g., whether the user came from Google or social media). 
  • Interactions with buttons, forms, and other site elements. 
  • Errors or problems in loading pages. 

Examples: 

  • Google Analytics uses cookies to analyse user behaviour on the website, identifying which sections are most popular and which need improvement. 
  • Cookies that tell us if a user returns to the site after a previous visit. 

3.3. Functionality Cookies 

These cookies allow the website to remember your personal preferences and settings, providing a more convenient and personalized experience. 

Examples of use: 

  • Preferred language: Save your choice of language so you don’t have to change it on each visit. 
  • Geo-location: Allows you to display relevant content based on the user’s region. 
  • Design preferences: Maintains accessibility options or color and contrast settings. 

Example: 

 

  • If a user selects “dark mode” on the website, a functionality cookie will save that preference for future visits. 
  • By choosing a specific region, the site can display information relevant to that location. 

3.4. Advertising and Marketing Cookies 

These cookies collect information about your browsing habits in order to provide you with personalised and relevant advertisements based on your interests. 

Functionalities of these cookies: 

  • Display ads based on user behavior on the website and other related sites. 
  • Avoid repeating ads, ensuring that you don’t see the same ad many times. 
  • Measure the effectiveness of advertising campaigns, analyzing clicks and conversions. 
  • Segment audiences to offer content tailored to each user. 

Example: 

  • Google Ads uses cookies to display ads based on products or services that the user has viewed on the website. 
  • An online store may use cookies to remember the products viewed by the user and show you advertisements for those products on social media or other websites. 

If a user rejects these cookies, they will still see ads, but they will not be personalized to their interests. 

3.5. Third-Party Cookies 

In addition to our own cookies, some functionalities of the website may require the use of third-party cookies, i.e. cookies placed by external services integrated into our site. 

Examples of third-party vendors that may place cookies: 

  • Social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, etc.): They allow content to be shared and ads to be displayed based on user activity. 
  • Analytics and advertising tools (Google Analytics, Google Ads, Facebook Pixel): They collect data about user activity to measure campaign performance. 
  • Payment platforms or integrated services: Some third-party services (such as PayPal or Stripe) may use cookies for authentication and transaction security. 

Example: 

  • Facebook Pixel records user interactions with the website and allows Wind Consulting to display personalized ads on Facebook and Instagram. 
  • Google Analytics tracks site traffic and provides statistics about users and their behavior on the web. 

How do these cookies affect the user experience? 

If all cookies are accepted: 

  • The website will work with all its functionalities active. 
  • Browsing will be optimized and personalized ads will be received. 
  • The user’s preferences will be remembered for future visits. 

If some cookies (such as advertising cookies) are rejected: 

  • The ads displayed will not be relevant to the user. 
  • Some custom features may not be available. 
  • No analytics data will be collected to improve the user experience. 

At Wind Consulting, we use cookies in order to improve the user experience, facilitate navigation and deliver more relevant content and advertisements. Users can manage their preferences from the cookie settings of the browser or from the cookie notice on our website. 

For more information on how to manage or disable cookies, please see section 7. How to Manage Cookies from our Cookie Policy. 

4. How Long Are Cookies Stored?

Cookies can be classified according to their duration or the time they remain stored on the user’s device before being deleted automatically or manually. 

Depending on your settings, cookies can be: 

4.1. Session Cookies 

Duration: Temporary. They are automatically deleted when the user closes the browser. 

Function: These cookies are used for the basic operation of the website and to keep the user’s session active while browsing. 

From Usan Para: 

  • Allow to remember items added to a shopping cart until the user completes the purchase or closes the page. 
  • Facilitate access to restricted areas without the need to log in to each page visited within the same session. 
  • Maintain navigational information while the user changes pages within the site. 

If the user closes the browser, these cookies are automatically deleted and must be generated again on a new visit. 

4.2. Persistent Cookies 

Duration: They remain stored on the user’s device for a defined period, which can vary from a few days to several years, or until the user manually deletes them. 

Function: They are used to remember user preferences, personalize the experience and facilitate access on future visits. 

From Usan Para:  

  • Remember the language selected on a previous visit so you don’t have to set it up again. 
  • Save login credentials so that the user does not have to enter their username and password in each session. 
  • Store accessibility settings, such as dark mode or contrast settings for users with special needs. 
  • Keep track of recently viewed products in an e-commerce. 

If the user does not delete these cookies manually, they will remain active until they expire according to the time set by the website or by third parties. 

4.3. Factors Affecting the Duration of Cookies 

How long a cookie remains stored can depend on several factors, such as: 

  • Website settings: Some cookies have expiration times predefined by the site administrators. 
  • Browser settings: Users can choose to clear cookies when closing the browser or at specific intervals. 
  • Policies of third-party services: If the website uses third-party cookies (such as Google Analytics or Facebook Pixel), the duration may depend on the policies set by those providers. 

Example: 

  • An authentication cookie could last for 30 days to remember the user on their next access. 
  • A Google Analytics cookie can be set to expire in 26 months, allowing you to analyze long-term traffic trends. 

4.4. How the User Can Manage the Duration of Cookies 

Users can: 

  • Delete cookies manually from your browser settings. 
  • Configure the automatic expiration of cookies when they close the browser. 
  • Restrict the duration of cookies by modifying the privacy permissions in the browser settings. 

For more information on how to manage cookies, please see section 7. How to Manage Cookies in our Cookie Policy. 

5. Use of Cookies by Third Parties

In addition to the cookies that we manage directly on our website, some cookies may be set and managed by third parties with whom we work to analyse web traffic, optimise advertising and improve site security. These cookies can track user activity across different websites and platforms. 

5.1. What are Third-Party Cookies? 

Third-party cookies are those that are not placed or managed directly by Wind Consulting S.A. de C.V., but by external companies that provide services integrated into our website. These cookies may collect information about user behavior for analytics, advertising, or content personalization purposes. 

5.2. Main Third Parties Using Cookies on Our Website 

Third-party cookies can be classified according to their purpose. Below, we explain which are the main third-party providers that can place cookies on our website and what function they fulfill: 

Google Analytics (Web Traffic Analysis) 

Google Analytics is a tool that allows us to analyze website traffic and visitor behavior. It uses cookies to collect information such as: 

  • Number of visits and page views. 
  • Time spent on the website. 
  • User’s geographic location. 
  • Device, browser and operating system used. 

Google Ads and Facebook Pixel (Advertising and Digital Marketing) 

Google Ads and Facebook Pixel are tools that help us conduct personalized advertising and measure the effectiveness of our digital marketing campaigns. These cookies make it possible to: 

  • Display ads based on the user’s interests and browsing behavior. 
  • Prevent the user from repeatedly seeing the same ads. 
  • Measure ad performance and whether users are engaging with ads. 

LinkedIn and Twitter (Social Media Integration) 

When users share content from our website on social networks such as LinkedIn or Twitter, these platforms may install cookies to track the user’s interaction with their services. 

These cookies can: 

  • To facilitate social media login through our website. 
  • Allow users to share content directly from our website. 
  • Collect data about user activity on social media to display personalized ads. 

5.3. Recommendation on the Use of Third-Party Cookies 

Since third-party cookies are managed by external companies, Wind Consulting has no control over them or the information they collect. Therefore, we recommend that users: 

  1. Review each provider’s privacy and cookie policies before accepting their cookies. 
  1. Configure your privacy preferences on each platform to limit data collection. 
  1. Manage or disable these cookies through your browser settings or from our website’s cookie notice. 

5.4. How to Control Third-Party Cookies 

If you wish to limit, block or delete third-party cookies, you can do so through your browser settings or from the privacy settings of each service. For more information on how to manage cookies, please see section 7. How to Manage Cookies from our Cookie Policy. 

6. Consent to the Use of Cookies

At Wind Consulting S.A. de C.V., we respect the privacy of our users and comply with current regulations on data protection and the use of cookies. For this reason, when you visit our website for the first time, we show you a cookie notice that allows you to choose how you want to manage cookies. 

6.1. Choices Available in the Cookie Notice 

When accessing our website, the user can select one of the following options in the cookie banner: 

  • Accept all cookies: 

It allows the use of all cookies, including necessary, performance, functional, advertising and third-party cookies. This option ensures a complete and personalized experience within the website. 

  • Configure which cookies you want to allow: 

The user can choose which types of cookies they accept and which they prefer to deactivate. For example, you can accept only necessary and performance cookies, but reject advertising and third-party cookies. 

  • Reject all non-essential cookies: 

This option blocks all cookies that are not strictly necessary for the operation of the site. However, some features may be limited. 

6.2. What happens if I reject some cookies? 

If you choose to reject certain cookies, you may: 

  • Do not save your language and settings preferences on future visits. 
  • Some site functionality, such as remembering products in a shopping cart or displaying recommended content, may not work properly. 
  • No analytics data is collected about the user’s experience on the web, which makes it difficult to improve the site. 
  • The user receives generic advertisements instead of personalized advertising based on their interests. 

At any time, the user can modify their consent and cookie preferences through the cookie settings link on our website. 

6.3. Compliance with Privacy Legislation 

Consent to the use of cookies is mandatory under various international regulations, such as: 

  • The European Union’s General Data Protection Regulation (GDPR). 
  • Federal Law on the Protection of Personal Data in Possession of Private Parties (Mexico). 
  • California Consumer Privacy Act (CCPA). 

Wind Consulting is committed to obtaining the user’s informed consent before using non-essential cookies and to providing the option to modify or withdraw such consent at any time. 

6.4. Modification or Withdrawal of Consent 

If at any time the user wishes to change their cookie settings, they can do so from: 

  1. The cookie notice, available in the footer of our website. 
  1. Browser settings, where you can delete or block cookies manually. 
  1. The Privacy Preferences section, where you can adjust which cookies you allow and which you reject. 

For more information on how to manage cookies in each browser, please see section 7. How to Manage Cookies from our Cookie Policy. 

7. How to Manage or Disable Cookies

Users have control over the use of cookies and can manage, block or delete these tools from their browser settings. Depending on the browser you use, you can adjust your preferences to accept or reject cookies according to your needs. 

It is important to note that if you choose to block all cookies, some features of our website may not function properly, which could affect your browsing experience. 

7.1. Managing Cookies in Major Browsers 

Here’s how to manage cookies in the most commonly used browsers. 

Google Chrome 

  • Open Google Chrome and click on the three-dot menu in the top right corner. 
  • Select Settings, then go to Privacy & Security. 
  • Click Website Settings > Cookies & Site Data. 
  • You can allow all cookies, block some cookies, or delete them manually. 

Mozilla Firefox 

  • Open Firefox and click on the three-line menu in the top right. 
  • Select Options and go to Privacy & Security. 
  • In the Cookies and data section of the site, you can allow, block or delete cookies according to your preference. 

Microsoft Edge 

  • Open Microsoft Edge and click on the three-dot menu in the top right. 
  • Select Settings and then go to Cookies & Site Permissions. 
  • You can allow or block cookies and manage advanced settings. 

Safari (Mac and iOS) 

  • Open Safari and select Preferences from the menu. 
  • Go to the Privacy tab and choose how you want to handle cookies. 
  • You can block all cookies, allow only some cookies, or delete stored cookies. 

7.2. Consequences of Blocking or Deleting Cookies 

If you choose to disable or delete cookies, you may: 

  • You can’t log in to some platforms or remember your credentials. 
  • Don’t save your language preferences or custom settings. 
  • Some web pages may take longer to load or may not function properly. 
  • The advertising displayed is generic and not based on your interests. 

At any time, the user can change their cookie settings according to their needs.

 

8. Changes to Our Cookie Policy

At Wind Consulting S.A. de C.V., we reserve the right to modify, update or complement this Cookies Policy at any time, in order to adapt to legal or technological changes or new business practices. 

Any modifications will be effective from the time the updated version is posted on this page, along with the date of the last update. 

8.1. Reasons We May Update this Policy 

Some of the reasons we may modify this policy include: 

Changes to current legislation: If new data protection and cookie regulations come into force, we will adjust our policy to comply with legal requirements. 

New technologies or tools on the website: If we implement new functionalities or tools that involve the use of additional cookies, we will reflect these changes in the policy. 

Changes to our data collection practices: If we change the way we handle user information, we will notify you in this section. 

Updating Third-Party Service Providers: If we stop working with certain providers or integrate new services that use cookies, this will be detailed in the policy. 

8.2. Notification of Major Changes 

If we make significant changes to this Cookie Policy, we will notify users as follows: 

  • Posting a prominent notice on our website, informing about the update. 
  • Sending an email notification to registered users, if the modification affects their consent or data use. 
  • Including a pop-up message or banner warning when the user visits the website again. 

8.3. User’s Responsibility for Changes 

It is the user’s responsibility to periodically review this Cookies Policy to be informed of possible modifications. 

If after the policy update the user continues to browse our website without modifying their cookie preferences, they will be considered to accept the changes made. 

If a user disagrees with the new policy, they can: 

  • Set your browser to refuse certain cookies. 
  • Delete your consent through the site’s cookie notice. 
  • Stop using the website if you believe that the modification affects your privacy. 

8.4. Last Updated Date 

For transparency, each version of this policy will include a last updated date, which will allow users to identify when the most recent changes were made. 

9. Contact

If you have questions about this Cookie Policy, you can contact us via: 

WIND CONSULTING S.A. de C.A. 

Address: Laguna Tamiahua 201, Anáhuac I Secc., Miguel Hidalgo, 11320 Mexico City, CDMX 

Email: contacto@windconsul.com 

Phone: 5588985878 

10. City and date

Mexico City, March 12, 2025. 

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